Skills & Competencies for Sales and Marketing Director, Sr.

Sales and Marketing Director, Sr. job profile

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JOB SUMMARY for Sales and Marketing Director, Sr.

Plans and directs an organization's marketing and sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for Sales and Marketing Director, Sr.

Develops and oversees the sales and marketing functions, ensuring the department employees, sales plan, and marketing strategies are organized to achieve sales and brand goals. Leads broad departmental initiatives to develop goals and new strategic plans to achieve them.

Sales and Marketing Director, Sr. SALARY RANGE

BASE 50%
$257,398
TOTAL 50%
$334,750
Job Level
M05
Job Code
EX05000158
Education/Degree
Bachelor's Degree
Reports To
Top Management

Sales and Marketing Director, Sr. Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales and Marketing Director, Sr. skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Sales and Marketing Director, Sr.

1 Job Family Competencies – Marketing Function
Proficiency Level -3
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Lists the importance of coordinating marketing functions across our business.
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Level 2 Behaviors
(Light Experience)
Conducts market research to identify customer needs and preferences.
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Level 3 Behaviors
(Moderate Experience)
Implements marketing directives to coordinate functions with internal and external stakeholders.
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Level 4 Behaviors
(Extensive Experience)
Oversees marketing functions to identify the best marketing strategies for customer acquisition.
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Level 5 Behaviors
(Mastery)
Establishes and implements SOPs to ensure coordination across marketing functions.
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2 Job Family Competencies – Marketing Strategy
Proficiency Level -4
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Lists the importance and benefits of implementing an effective marketing strategy.
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Level 2 Behaviors
(Light Experience)
Supports the development and implementation of digital marketing strategy.
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Level 3 Behaviors
(Moderate Experience)
Makes adjustments to marketing strategy to meet changing market and competitive conditions.
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Level 4 Behaviors
(Extensive Experience)
Manages the marketing strategy programs to drive sales growth.
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Level 5 Behaviors
(Mastery)
Forecasts market trends and develops strategies to meet customer demands.
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3 Sales and Marketing Director, Sr. - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Director, Sr.
Proficiency Level - 4
5 Competency for - Sales and Marketing Director, Sr.
Proficiency Level - 5

15 soft skills or competencies (core competencies) for Sales and Marketing Director, Sr.

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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2 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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3 Sales and Marketing Director, Sr. - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Director, Sr.
Proficiency Level - 4
5 Competency for - Sales and Marketing Director, Sr.
Proficiency Level - 5

Summary of Sales and Marketing Director, Sr. skills and competencies

There are 0 hard skills for Sales and Marketing Director, Sr..
10 general skills for Sales and Marketing Director, Sr., Marketing Function, Marketing Strategy, Business Development, etc.
15 soft skills for Sales and Marketing Director, Sr., Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales and Marketing Director, Sr., he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.

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